We are excited to share this podcast about the Comfy Cup featured on Chris Guillabeau's podcast "Side Hustle School". This opportunity came to us after submitting a query to Side Hustle School through HARO.
The first 1,000 Comfy Cups sold on Amazon in five months. We were thrilled to read reviews and testimonies from kids and parents all over the United States who loved the Comfy Cup. We felt blessed to live a life where we could leverage our unique creative talents and love of sports to make life better and playing contact sports more enjoyable for young boys.
Filling Comfy Cup orders became part of the routine before school and after dinner. Every member of our family helped fill orders...including Kyler's Grandma and Grandpa, Bebe and Bumpy, who helped Kyler manage the business while his d...
“Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.”
- Anthony Volodkin
As we developed our website and social media pages, we realized that we needed a tag-line for the Comfy Cup™. We are blessed with several very witty friends who give us some great ideas for tag-lines. Here are some of our favorites:
Focus on the game. Not the gear. -Christy K.
Your package is priceless, ours is only $12.99. -Missy G.
You don't know how good it is until you realize how bad it could be. -Shara W.
If you have a great tagline for the Comfy Cup we would love to hear it! Who knows, we just might use it...
“It doesn’t matter how many times you fail. It doesn’t matter how many times you almost get it right. No one is going to know or care about your failures, and neither should you. All you have to do is learn from them and those around you because all that matters in business is that you get it right once.”
- Mark Cuban
Over Spring Break, Kyler and his friends worked together using a 7-foot carpet roll, floral foam and a baseball to test the force of impact upon a Comfy Cup™ when it is hit with a baseball. Kyler, Wyeth, Elle and Logan had a blast filming this successful backyard experiment.
"An investment in knowledge pays the best interest."
- Benjamin Franklin
It seemed that each day would present us with new tasks to complete. With each new undertaking, we would ask, " Is this an opportunity for us to learn something new?" If the answer was “yes”, we would go for it and do whatever we needed to do to accomplish the task.
Throughout the hourney of building the Comfy Cup LLC we have been presented with so many unique learning opportunities. I believe this mindset of viewing the whole experience as a learning opportunity protected us from feeling fear and panic as the dollar signs in the family savings account dwin...
"Nothing in life is to be feared, it is olny to be understood. Now is the time to understand more so we may fear less." -Marie Cure
We were finally ready to give Tony the approval to begin manufacturing the Comfy Cups™. This was a frightening time. We invested much of our savings, including $1,000 of Kyler's personal savings to manufacture 1,000 Comfy Cups™. Would we ever get our money back? Would we end up with a basement full of athletic cups? There were so many uncertainties, but we just kept moving forward.
The manufacturing process took about four months. The factory needed to order materials, production time to...
With thirty prototypes in hand, we needed to find out if kids actually liked the Comfy Cup™ and if it actually worked. So, like any fun and borderline crazy mom would do, on a cold January day we hosted an After-School Happenis-Hour-Comfy Cup™ Testing party.
Cocktails for mamas and Comfy Cups™, dart blasters, and rough and tumble play for the boys. It. Was. Crazy. Kids were punching each other in the crotch and moms were blasting kids in the crotch with dart blasters.
All in all, it was a success. Everyone had fun and I can vverify no one was injured. We asked kids to privately fill ou...
In order to add a trademark symbol to the product, it needed a name and a logo.
We tossed around quite a few ideas for product names (and had lots of laughs in the process):
Pee wee protector
Kyler ultimately decided on the name: “Comfy Cup”. We all agreed. It was the perfect name.
I tried outsourcing the logo design utilizing a website called Fiverr, (in case you don't know about Fiverr.com, you pay $5 for people to do all kinds of things, including logo design, song writing, and tons of other awesome stuff.) Unfortunately, I wasn’t pleased with the end result created b...
As the reality of mass production hit, we consulted a patent attorney, Denise Mashburn, a cousin to our neighbor, Christy, to make sure 1) our product was not infringing on any other patents and 2) decide if we should apply for a patent.
Denise advised us that obtaining a patent for Kyler's athletic cup invention would be very difficult, time consuing and costly ($10,000 or more)-- beyond what we could afford. We decided to move forward without a patent. Instead, she advised us to add a ™ after the product name. She educated us that this symbol may be used for any mark which a person claims rights to, even if they have no...
“If you’re not embarrassed by the first version of your product, you’ve launched too late.”
– Reid Hoffman, co-founder of LinkedIn.
Kyler and I went back to the drawing board. This was an interesting phase, as we had to ask for some very personal information about pelvis and "peanut" sizes from Kyler’s close friends and teammates. These details helped Kyler and I know exactly how big, wide, and deep to make the comfortable athletic cup. We were thrilled to learn that Tony had his own graphic designer and 3D printer which came with a more affordable price tag for the prototype development. It turns out that we never even needed...