THE PROBLEM:  Kyler’s coach required all players on his team to wear a protective athletic cup to all games and practices.  The athletic cups available were all hard, bulky and uncomfortable, which interfered with Kyler’s ability to concentrate on the game.

 

THE SOLUTION:  A more comfortable, light weight, flexible, and appropriate fitting athletic cup designed specifically for young athletes. 

 

Kyler and his mom put their heads together and created “The Comfy Cup™”.  What started out as a hand-sewn product created in the Russell Family’s dining room has evolved into the field-tested, kid-approved Comfy Cup™ available to youth athletes around the world.

 

The Russell family is blessed to live a life where they get to leverage their own life experience, love for sports, and unique creative talents to materialize a product that meets a need for boy athletes.  Realizing the joy that comes in manifesting a creative idea and seeing it benefit others, the Russell Family is committed to donate a percentage of net-profits to programs that support young inventors and entrepreneurs.