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FOR IMMEDIATE RELEASE                                                                                                 

 

 

11-YEAR OLD ATHLETE-TURNED ENTREPRENEUR
CREATES THE IMPOSSIBLE — A COMFORTABLE ATHLETIC CUP

The Comfy Cup ™ helps boys focus on the game, not the gear.

 

LENEXA, KS – It’s baseball season!  Spring training is in full swing for major league and little league teams.  Every parent who has sat in the bleachers during a boy’s baseball game is familiar with this scene: a boy distracted from the game fidgeting with his protective athletic cup. 

 

11-year old, Kyler Russell, of Lenexa, Kansas, was frustrated by the protective athletic cup his baseball coach required boys on his team to wear. It was hard and uncomfortable.  Kyler would fidget with it in the batter’s box, on the field, and in the dugout. It was a constant interference from focusing on the game.  He and his parents tried a variety of athletic cups available in sporting goods stores and online, but couldn’t find a better solution. Instead of letting him whine about it, Kyler’s parents challenged him to come up with a solution. And now, he has hit a homerun!

 

Kyler invented the Comfy Cup™— a more comfortable, lightweight, flexible athletic cup specifically contoured to fit the bodies of young boys. Kyler explains, “I told my mom that I had an idea for a more comfortable cup…we went to the craft store and bought some supplies, my mom got out her sewing machine and we worked together to create the idea I had in my mind.”  What started out as a handmade project in August 2014 has now evolved into the field-tested, kid-approved Comfy Cup™ available for purchase at Scheels of Overland Park, on Amazon, and was recently selected to be the featured product April 5th on The Grommet, a popular retail website with 2.5 million subscribers around the globe –exposure that could turn Kyler’s little-known product into the next must-have item for little leaguers around the world.

 

The Russell family feels blessed to live a life where they get to leverage their life experiences, love for sports, and unique creative talents to materialize a product that helps kids live better and have more fun. “In this case we just wanted to make sports safer and more enjoyable for boys one less distraction at a time,” says Co-CEO and head mom Brandi Russell.

 

 

Additional Information

For press kits, media requests, and additional information on the Comfy Cup™ and Kyler Russell, please contact us at thecomfycup.com, thecomfycupsolution@gmail.com, or at
(260) BE-COMFY/ (260) 232-6639.