The Comfy Cup Chronicle Part 5: The Evolution of the Comfy Cup
“If you’re not embarrassed by the first version of your product, you’ve launched too late.”
– Reid Hoffman, co-founder of LinkedIn.
Kyler and I went back to the drawing board. This was an interesting phase, as we had to ask for some very personal information about pelvis and "peanut" sizes from Kyler’s close friends and teammates. These details helped Kyler and I know exactly how big, wide, and deep to make the comfortable athletic cup. We were thrilled to learn that Tony had his own graphic designer and 3D printer which came with a more affordable price tag for the prototype development. It turns out that we never even needed that fancy $5,000 CAD after all. Over the next several months, there were many, many, many drawings and photographs emailed back and forth across the country and around the world.
By the end of the year, Kyler had 30 prototypes of the comfortable cup in his hot little hands.
